H&M Conscious Exclusive 2016 collection

Addressing past and future, the last three centuries of haute couture and contemporary modernity, H&M Conscious Exclusive 2016 is probably my favourite collection of the Conscious line – right after the one with Olivia Wild. Attention, sustainable-fashion-conscious-future-brides, good news for you: this is the first one in the Conscious collections to present three wedding gowns. I would definitely say yes.

Conscious Exclusive 2016
Julia Restoin Roitfeld in H&M Conscious Exclusive 2016 collection All images: H&M

H&M Conscious Exclusive 2016 – The collection

H&M presented already four Conscious collections, focusing on using innovative sustainable materials and ethical production. However the Conscious Exclusive 2016 collection is the first one inspired by historical fashion. First preview of the collection took place at the Musée des Arts Décoratifs in Paris, same place where H&M will be the exclusive sponsor of the upcoming exhibition “Fashion Forward – 300 years of Fashion”. The doors open on the 7th of April – same day when the Conscious Exclusive 2016 collection will be available in selected stores and online.

Conscious Exclusive 2016

H&M Conscious Exclusive 2016 – The materials

Materials used in the collection include organic silk, hemp, recycled linen and Tencel® blends as well as new innovative materials such as beads and rhinestones made from recycled glass and Denimite − a material made out of recycled worn-out denim, which H&M is a pioneer to use in fashion production.

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H&M Conscious Exclusive 2016 – The campaign

Julia Restoin Roitfeld, daughter of fashion icon Carine Roitfeld, is the face of the campaign, modelling fluid and easy silhouettes, arty kaftans and sculpted skirts. In the behind the scenes video she talked about her collaboration with H&M and her favourite piece of the  collection she represents.

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The full collection (hoover over for prices)

Available from the 7th of April in selected stores worldwide and online.

 

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