When Louis Vuitton is calling for their fashion show, it is only about 1000 people who actually get to physically go there and enjoy one of the biggest spectacles in fashion. The Louis Vuitton Series 3 reinterprets the fashion show for the public.
Obviously there are a million other ways to get the immediate Louis Vuitton vibe if you are not as privileged as approximately 1000 fashion somebodies who happen to watch the show. Apart from several live streams there are live broadcast services via Style.com and NowFashion and of course another thousand articles and reviews. But being physically present is, of course, another thing. That might be one reason why Louis Vuitton initiated the Louis Vuitton Series, an unconventional exhibition series that aims to bring the fashion show to another level. London was the third stop and hosted Series 3, following on from Series 1 and 2. It is a modern and unexpected reinterpretation of the Louis Vuitton Fashion Show and invites people from all over the world to dive into the world that Nicholas Ghesquière, the artistic director of women’s collections of the fashion house created for Fall 2015. At the very beginning the exhibition features the transformation and modernization of the LV logo and the architectural inspiration Nicholas was working with when deciding on the location and the set for the show. It features the original music set as well as video snippets showing the models before and after the show. They are sharing their thoughts and feelings on what it means to walk for Louis Vuitton and what impact it has on them. Apart from an extraordinary video installation recapturing all looks of the show you can be part of the production of a Louis Vuitton clutch, experiencing how all the pieces are put together by hand. Additionally all the looks are presented on plain white silhouettes as well as in a crystal clear closet to actually see and feel the patterns and textures of the designs.
An all in all over fantastic experiences that might even take you higher than the actual show could do. Because you can always recapture the recapture and you can stay and watch as long as you feel is suitable to get the world of Nicholas. We can only hope that there will be Series 4 – I am sure it won’t take long.