Have you ever had the feeling that there is something wrong with today’s fashion world? Huge furs, ragged jeans, crazy heels flatform sneakers are all so called essentials that not everybody can truly embrace. We have a term for dressing ‘average’ and still feeling super good and it’s called ‘normcore’. Normcore is a unisex fashion trend characterized by unpretentious, average-looking clothing. Don’t bother trying too hard to look stylish if you can still feel and look amazing in your simple blue trousers, T-shirt, cardigan and sneakers. When it comes to accessories I assume we can forget the word ‘excess’; a pair of pretty earrings and a spacious bag is all what normcore-hearts need.